Courtesy of Ken G.
For all you wine lovers out there, this is note-worthy!!!!
Wal-Mart announced that, sometime in 2007, it will begin offering
customers a new discount item ---- Wal-Mart's own brand of wine. The
world's largest retail chain is teaming up with Ernest & Julio Gallo
Winery of California to produce the spirits at an affordable price, in
the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of
Arkansas , Bentonville.
"But the right name is important."
Customer surveys were contacted to determine the most attractive name
for the Wal-Mart wine brand. The top surveyed names in order of
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).